Online brands that cut through the noise

If there’s one thing the Internet is good at, it’s delivering more of everything than you could ever want or need. And every day, the amount of information online grows.

When it comes to making serious financial decisions, more information isn’t always better. Especially when 95% of the financial information online is biased, misguided and, often, so wrong it’s dangerous.

At Northern Lights Media, we are passionate about giving consumers fast, simple answers backed up by data and research.

Case study: MoneyUnder30.com

Northern Lights Media re-acquired the personal finance website MoneyUnder30.com in June 2023. We’re now in process of transforming Money Under 30 into a model of our publishing strategy.

Logo of MoneyUnder30.com

Prior to our acquisition, XLMedia, Plc. owned and operated Money Under 30 (MU30) between 2018 and 2023. XLMedia had some initial success, growing the site’s audience to nearly 4 million unique readers. Unfortunately, since then, the site has seen several years of declines due to focusing on profits over readers, as well as an overall lack of care and investment.

We’re currently focusing on rebuilding MU30’s value proposition: A fast, uncluttered, and easy-to-read source of trustworthy financial advice for young adults.

MU30 content will be crafted to provide researched, balanced answers to specific money questions as fast as possible, with the option to dive deeper when desired. We’ll never try to be everything to everyone. But for success-minded young adults looking for fast advice on their next money move, Money Under 30 will be there.

Work with us

Are you interested in advertising opportunities on Money Under 30? Have other ideas of how we might work together?

Please get in touch at partners@northernlights.media